Have you ever had a problem keeping your tie in place? Imagine walking into an important meeting or attending a special event and finding your tie out of position. It looks messy and unprofessional. This is a problem many people face every day. Windy weather, moving around, or even a little mistake can make your tie go all over the place. Using tie clips or pins can damage the fabric, leaving you frustrated.
Dwight Littlejohn, a government agent, came up with a simple and clever solution. He created the Total Tie Keep. This product holds your tie in place without damaging it. It is easy to use and keeps your tie looking neat all day.
Dwight brought his idea to Shark Tank in Season 7, Episode 12. He hoped the Sharks would invest $50,000 for 25% of his business. Did the entrepreneur get a deal on Shark Tank? Check out our Total Tie Keep update to find out!
The Total Tie Keep Net Worth Shark Tank Update 2025
Stephen DeWald went on Shark Tank asking for $50,000 for 25% of his company. This meant he thought his business was worth $200,000. He did not make a deal with any Shark. The episode was aired in February 2016. The company stayed active selling tie accessories for men. With about 10% yearly growth, the current net worth of Total Tie Keep is estimated to be around $380,000 in 2025.
After the Shark Tank episode aired, Dwight Littlejohn continued to work on his product. Even though he didn’t get a deal from the Sharks, he didn’t give up. Today, the Total Tie Keep is still in business and doing great. The company now earns around $1 million in revenue every year.
They expanded their product line. Besides the Total Tie Keep, they now sell socks and ties. This gives customers more stylish and professional options. The products are available on the Total Tie Keep website and Amazon, making them easy to buy. Dwight’s determination paid off, and his business is thriving even without a Shark’s help.
No, Total Tie Keep did not get a deal on Shark Tank. Dwight pitched his product and asked for $50,000 for 25% equity. The Sharks liked the idea but had concerns. Kevin O’Leary said he would need 116% of the company to make it worth his investment, which meant Dwight wouldn’t own the business anymore.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | $50,000 for 116% equity | N/A | No |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
The Total Tie Keep Shark Tank pitch
Dwight Littlejohn is a government agent who often needs to look sharp and professional. In his job, it’s essential to have a polished appearance, but keeping his tie in place was always a struggle. Traditional tie clips or pins either didn’t work well or damaged his ties.
This frustration led Dwight to create the Total Tie Keep. He designed it as a button-on accessory that uses shirt buttons to hold the tie in place. It’s simple, effective, and keeps the tie looking natural. However, being a government agent meant Dwight couldn’t leave his full-time job to focus on marketing the product. This became a challenge for him as he tried to grow his business.
When Dwight entered Shark Tank, he started his pitch by explaining the need for a neat tie. He showed how the Total Tie Keep works by attaching it to shirt buttons. This keeps the tie straight and stable without causing any damage to the fabric.
Dwight asked the Sharks for $50,000 in exchange for 25% equity in his company. He shared that his product costs about $3 to make and sells for $25 for a pack of four. He also mentioned that he had already sold 200 units through Men’s Wearhouse.
The Sharks were impressed with the product’s simplicity. However, they had concerns about Dwight’s commitment to the business and how he planned to scale it while keeping his government job.
Each Shark had specific questions about the Total Tie Keep. Here’s what they asked:
Mark Cuban asked about Dwight’s commitment to the business. Dwight explained that he didn’t want to leave his government job but needed help with marketing.
Lori Greiner questioned how much effort Dwight was willing to put into the business. Lori didn’t want to run the business for him, so she decided not to invest.
Daymond John asked why Dwight chose Men’s Wearhouse to sell the product. Daymond felt this was a mistake because it limited the product’s reach.
Robert Herjavec pointed out that running a business should be a full-time job. He believed Dwight’s part-time approach wouldn’t work, so he went out.
Kevin O’Leary liked the product but said he needed complete control to make it successful. He offered a deal that required Dwight to give up his entire company, which Dwight declined.
Here’s how the Sharks responded to Dwight’s pitch:
Lori Greiner: She liked the product but didn’t see Dwight as fully committed. She dropped out early.
Mark Cuban: He doesn’t wear ties and felt he couldn’t relate to the product. He decided not to invest.
Robert Herjavec: He believed a business needs a full-time owner. Since Dwight couldn’t leave his job, Robert went out.
Daymond John: He thought the product had potential but felt Dwight’s marketing strategy was weak. He didn’t make an offer.
Kevin O’Leary: Kevin made a bold offer, asking for 116% equity. Dwight would have lost all control of his company, so he didn’t accept it.
What Went Wrong With The Total Tie Keep On Shark Tank?
The biggest issue was Dwight’s part-time approach to the business. The Sharks wanted someone fully dedicated to growing the company, but Dwight couldn’t leave his government job. This raised doubts about the company’s future.
Another problem was Dwight’s sales strategy. Selling only 200 units in Men’s Wearhouse wasn’t enough to prove the product’s potential. Daymond said it was a mistake to rely on just one retailer.
Lastly, Kevin’s high equity demand made it impossible for Dwight to accept a deal. The Sharks liked the product but didn’t see enough commitment from Dwight to invest.
Product Availability
The Total Tie Keep is available for purchase online. Customers can buy it directly from the company’s website or through Amazon. The product is priced at $25 for a pack of four styles, offering a great solution for anyone who struggles with keeping their tie in place.
Besides the Total Tie Keep, the company now sells socks and ties. This makes it easier for customers to find matching accessories. With a focus on quality and style, Dwight has expanded his brand while staying true to his original idea.
Conclusion
The Total Tie Keep started as a simple solution to a common problem. Dwight Littlejohn brought his idea to Shark Tank, hoping to secure funding and guidance from the Sharks. Even though he didn’t get a deal, he didn’t let that stop him.
Today, Total Tie Keep is a successful business with an expanding product line. Dwight’s journey shows the power of determination and belief in a good idea. As of today, the company continues to grow, offering practical and stylish products for professionals everywhere.
This story is a reminder that even without a deal, hard work and persistence can lead to success. We look forward to seeing what Dwight and the Total Tie Keep achieve next
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
