Have you ever accidentally shrunk your favorite wool sweater? It’s a frustrating moment, realizing that your go-to cozy garment is now too small to wear. Wool is notorious for shrinking when washed improperly, leaving people helpless and often needing to replace expensive pieces of clothing. Many of us simply accept this as an unfortunate mistake.
This is where Unshrinkit comes to the rescue. Nate Barbera and Desiree Stolar created this chemical solution to fix shrunken wool garments and bring them back to their original size. Their product is safe, effective, and easy to use, making it an innovative solution to a common problem.
The duo appeared on Shark Tank in Season 7, seeking $150,000 for 10% equity in their business. Their pitch included a live demonstration, which caught the Sharks’ attention. Did the entrepreneur get a deal on Shark Tank? Check out our Unshrinkit update to find out!
Unshrinkit Net Worth Shark Tank Update 2025
Nate Barbera and Desiree Stolar asked for a $150k investment in exchange for 10% equity in their company. This meant they valued Unshrinkit at $1.5 million. They made a deal with Mark Cuban for $150k in exchange for 15% equity in the business. After the show aired, Unshrinkit saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Unshrinkit is about $2.91 million.
Unshrinkit had a mix of success and challenges after its appearance on Shark Tank. The good news is that the product gained massive attention, and sales surged following the episode. However, the deal with Mark Cuban, who offered $150,000 for 15% equity, was never finalized.
Despite this, Unshrinkit is still thriving today. The company generates an impressive $2 million in annual revenue. While Nate Barbera left the business in 2016, Desiree Stolar continues to lead as the CEO, focusing on expanding the brand. As of today, Unshrinkit is still available for purchase on their official website, proving that the idea has staying power even without a Shark’s involvement.
Yes, Unshrinkit secured a deal on Shark Tank. Mark Cuban offered $150,000 for 15% equity, and Nate and Desiree happily accepted. However, the deal didn’t materialize after the show.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $150,000 for 33.3% equity | $150,000 for 15% equity | No |
| Daymond John | $150,000 for 25% equity, contingent upon securing a licensing deal | N/A | No |
| Mark Cuban | $150,000 for 15% equity | N/A | Yes |
Unshrinkit Shark Tank pitch
Nate Barbera and Desiree Stolar came up with Unshrinkit while studying at Harvard Business School. The idea was inspired by a real-life mishap. Desiree accidentally shrank a favorite sweater and couldn’t find any product to fix it. Frustrated, she decided to create a solution herself.
In the early days, the duo faced challenges in perfecting the formula and convincing people that the product worked. Testing the solution and securing a safe yet effective chemical combination required time and effort. But their perseverance paid off when they introduced Unshrinkit to the market, helping people save their precious wool garments.
Nate and Desiree opened their pitch with a clear demonstration of Unshrinkit’s capabilities. They explained how the product works. Users soak the shrunken wool garment in the solution, gently stretch it back to its original size, and voila, the sweater is restored!
At the time of their pitch, Unshrinkit had sold 5,000 units, each priced between $12 and $15. The cost to produce a single bottle was just $1, making it highly profitable. The entrepreneurs asked for $150,000 in exchange for 10% equity, valuing their business at $1.5 million. Keep reading our Unshrinkit update to see what happens next!
Here’s what the Sharks asked and how Nate and Desiree responded:
Lori Greiner: “Isn’t this product only useful for wool owners who shrink their clothes?”
Desiree admitted that the target market was niche but argued that there was still strong demand from wool owners.
Kevin O’Leary: “Why should I invest when there are no competing offers?”
The duo tried to highlight the high-profit margins and potential market growth, but Kevin remained unconvinced.
Daymond John: “How can this product scale?”
Daymond wanted a licensing deal, but the entrepreneurs believed in direct sales to customers for now.
Mark Cuban: “What makes your product unique?”
Desiree explained that Unshrinkit was the only solution specifically designed for wool, and its safety for users was a major selling point.
Here’s how the Sharks responded to Unshrinkit:
Lori Greiner: Lori went out early, stating that the market was too small and specific.
Kevin O’Leary: Kevin offered $150,000 for 33.3% equity, but the entrepreneurs felt his demand was too high.
Daymond John: Daymond offered $150,000 for 25% equity contingent on licensing, but the deal wasn’t accepted.
Mark Cuban: Mark offered $150,000 for 15% equity. Nate and Desiree accepted this deal.
Product Availability
From our Unshrinkit update research, Unshrinkit is available on its official website. The product costs between $12 and $15 per bottle, making it affordable for customers who want to save their wool garments. While it’s primarily sold online, the company’s website ensures that anyone in need can access it easily.
Conclusion
Unshrinkit’s journey on Shark Tank was a mix of highs and lows. Nate and Desiree created a product that solved a unique problem, and their pitch impressed the Sharks, leading to a deal with Mark Cuban. Although the deal fell through, the company continues to thrive under Desiree’s leadership.
With $2 million in annual revenue and an enduring presence in the market, Unshrinkit has proven its value to customers. Its success story is a testament to the founders’ determination and innovative thinking. Whether you’ve shrunk a sweater before or simply appreciate creative solutions, Unshrinkit is a fascinating example of turning a small problem into a big opportunity.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
