Many people struggle to find stylish belts that reflect their unique personalities. Often, the belts available are plain and lack character. This leaves individuals wanting accessories that stand out and make a statement. Recognizing this problem, entrepreneur Danon Beres decided to offer a solution. Inspired by his father’s success in designing high-end belts, Danon created Washed Up Hollywood.
This company aims to provide fashionable, high-quality belts and buckles that appeal to both modern celebrities and everyday customers. By blending the distinctive designs popularized by 1950s and 1960s icons with affordability, Washed Up Hollywood sought to fill the gap in the market for unique accessories.
In Season 1 of Shark Tank, Danon presented his company to the Sharks, hoping to secure an investment to expand his business. He sought a $500,000 investment in exchange for a 25% equity stake in his company. Did the entrepreneur get a deal on Shark Tank? Check out our Washed Up Hollywood update to find out!
Washed Up Hollywood Net Worth Shark Tank Update 2025
Danon Beres went on Shark Tank asking for $500,000 for 25% of his company. This meant he thought his business was worth $2,000,000. He left without a deal. The episode was aired on October 6, 2009. The company later shut down in 2010, so the current net worth of Washed Up Hollywood is $0 in 2025.
After appearing on Shark Tank, the company experienced a brief surge in popularity following the show’s airing. This exposure led to increased interest and sales, allowing the brand to expand its presence to over 300 retail stores and online platforms.
However, despite this initial success, Washed Up Hollywood faced significant challenges. High production costs and difficulties in scaling manufacturing operations hindered the company’s growth. These issues ultimately led to the business ceasing operations in 2010. As of today, in today, Washed Up Hollywood remains out of business, and its products are no longer available in the market.
During his appearance on Shark Tank, Danon Beres sought an investment of $500,000 in exchange for a 25% equity stake in Washed Up Hollywood. This proposal valued the company at $2 million. However, the sharks were not convinced by this valuation and expressed concerns about the business’s financials and growth potential. As a result, none of the sharks extended an offer, and Danon left the tank without securing a deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Kevin Harrington | Out | N/A | N/A |
Washed Up Hollywood Shark Tank pitch
Danon Beres grew up immersed in the world of belt design, learning the craft from his father, Al Beres, who had been creating high-end belts for over three decades. Witnessing his father’s success in producing luxury belts that sold for thousands of dollars, Danon recognized an opportunity to make stylish, quality belts more accessible to a broader audience.
This inspiration led him to establish Washed Up Hollywood, aiming to blend vintage Hollywood glamour with modern fashion trends at affordable prices. In the early stages, Danon faced challenges such as high production costs and establishing a reliable manufacturing process. Despite these obstacles, he remained committed to delivering unique designs that stood out in the fashion accessory market.
In Season 1 of Shark Tank, Danon Beres entered the tank accompanied by two glamorous models showcasing his belt designs. He introduced Washed Up Hollywood as a brand that revives vintage Hollywood glamour through high-quality, stylish belts and buckles inspired by pop culture icons of the 1950s and 1960s.
Danon explained that his products targeted a younger demographic, specifically individuals aged 18 to 28, offering distinctive designs like crystal skulls and logo buckles, all proudly made in the USA.
He sought a $500,000 investment in exchange for a 25% equity stake in his company, intending to use the funds to expand the brand’s reach and scale production to meet growing demand. Despite his enthusiasm and confidence in the brand’s potential, the sharks expressed concerns about the company’s valuation and financial sustainability. Keep reading our Washed Up Hollywood update to see what happens next!
During the pitch, the sharks had several questions regarding Washed Up Hollywood’s products and business model:
Kevin O’Leary: He inquired about the company’s sales figures and profit margins. Danon shared that the belts retailed between $55 and $99, with a production cost of around $40. At the time of airing, the company had achieved $435,000 in sales, resulting in a profit of $50,000.
Daymond John: He questioned the valuation of the company, expressing skepticism about the $2 million figure. Danon defended the valuation by mentioning a pending deal with a jeans company, which he believed would significantly boost the company’s worth.
Barbara Corcoran: She asked about the target market and the uniqueness of the designs. Danon explained that the brand targeted young adults aged 18 to 28, offering unique designs inspired by vintage Hollywood, aiming to stand out in the fashion accessory market.
After evaluating the pitch and Danon’s responses, each shark provided their feedback:
Robert Herjavec: He appreciated the designs but was concerned about the high production costs and the company’s ability to scale, leading him to decline the investment opportunity.
Kevin O’Leary: He criticized the company’s valuation and referred to Danon as a “greedy pig” for seeking such a large investment without sufficient justification, opting out of the deal.
Kevin Harrington: He expressed doubts about the brand’s potential to achieve mass-market appeal and decided not to invest.
Daymond John: As a fashion industry expert, he found the brand interesting but was skeptical about its ability to compete with established brands. He also had concerns about the high production costs, so he declined to invest.
Barbara Corcoran: While she liked the creative aspect of the business, she believed that the market for belts was too niche and lacked scalability. She also decided not to invest.
In the end, Danon Beres left the tank without securing a deal, as none of the sharks were willing to meet his investment request.
What Went Wrong with Washed Up Hollywood on the Shark Tank?
Several factors contributed to Washed Up Hollywood’s inability to secure a deal on Shark Tank and its eventual closure. The $2 million valuation did not align with the company’s financials, making it difficult for the sharks to see a return on investment. With each belt costing around $40 to produce and selling for $55-$99, the profit margins were relatively low, leaving little room for scaling.
The brand targeted a niche audience, which made mass production and retail expansion challenging. The business struggled to expand beyond boutique and specialty stores, limiting its growth potential. The fashion accessories market is highly competitive, and without a strong differentiator, Washed Up Hollywood faced challenges in standing out against bigger brands.
Product Availability
From our Washed Up Hollywood research update, Washed Up Hollywood is no longer in business. Despite initial post-Shark Tank exposure, the company ceased operations in 2010. Danon Beres eventually moved on to other ventures, but the brand and its products are no longer available in the market.
Since Washed Up Hollywood is out of business, its belts and buckles are no longer being manufactured or sold through retail stores or online platforms. However, some of its vintage products may occasionally appear on resale sites like eBay or secondhand fashion marketplaces.
Conclusion
Washed Up Hollywood was an ambitious attempt by Danon Beres to bring stylish, vintage-inspired belts to the mainstream fashion market. While the company gained early traction, challenges such as high production costs, limited scalability, and tough competition led to its closure.
Although Danon did not secure a deal on Shark Tank, his journey serves as a learning experience for aspiring entrepreneurs about the importance of proper valuation, cost management, and scalability in business success.
Although Washed Up Hollywood is no longer around, its brief moment in the spotlight showcased the importance of knowing your numbers and market potential before seeking investment. Who knows? Maybe one day, someone will revive the concept with a more refined business model!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
