Jordan Rubin and Cody J. Brdar appeared on Shark Tank with a business model that provides customized, photorealistic car covers. Traditional covers hide the beauty of the car, which is not pleasant for the owner, and it does not look amazing when the car is covered in the garage. At the beginning, they invested their personal savings in printing, cutouts, and all the other stuff, which was about $100,000. And over time, the company grew with the help of social media and collaboration with the automotive community.
The turning point for them came when they customized the cover of the Lamborghini Aventador SVJ, which went viral in no time and gained millions of views. They also got recognition for making 50 customized fitted vehicle covers. Over time, they also offered licensing opportunities with major brands. They collaborated with Hot Wheels, Mecum Auctions, the NBA, Dodge, Jeep, Mazda, and RAM.
The founders came on Shark Tank seeking $250k for 5% equity in the company. They talked about their sales, which impressed the Sharks. In this article, we will discuss their deals, sales, margin rate, customer acquisition cost, and whether they secured the deal or not.
Hero Covers Net Worth
Jordan Rubin and Cody J. Brdar came on Shark Tank asking for $250,000 for 5% of Hero Covers. That meant they valued their company at $5 million. And the Sharks were interested in the business. Kevin O’Leary offered them the $250,000 for 5%, but he also wanted $50 from every cover sold until he got his $250,000 back. The founders accepted his offer. Hero Covers was already making quite a lot of sales before Shark Tank. The founders told the Sharks that they had made $7.5 million in lifetime sales. And $1.4 million of that came from the current year. They had also spent $100,000 of their own money to get the business started. Hero Covers is still selling its customized car covers in 2026. It also has partnerships with companies like Hot Wheels and Mecum Auctions, so it is not just selling covers to individual car owners. The company appeared on Shark Tank on November 4, 2026, and there is not much information yet about what happened to its sales after the episode. The $5 million valuation from Kevin's accepted deal is the latest publicly discussed valuation, but the company has not confirmed its current net worth or whether the investment closed.
Did Hero Covers Get a Deal on Shark Tank?
Yes, the founders successfully secured the deal with Kevin O’Leary. At the beginning, they were seeking $250k for 5% equity. The Sharks were so impressed by their product because it’s every car lover’s dream to protect their car from the sun and other damage without compromising its beauty. When they demonstrated their product, the Sharks started praising them. When they mentioned their sales, the Sharks started offering them deals. They mentioned they made $1.4 million this year.
Kevin gave them $250,000 for 15%; Daniel Lubetzky gave them $250k for 15%, while Lori Greiner and Rashaun Williams gave a joint offer of $250k for 12%. After all these offers, the Sharks started negotiating their offers, and everyone wanted to partner with the founders.
After negotiating, Kevin changed the offer to 5% equity + a $50 royalty per unit until he receives $250,000 back. Daniel and Kendra Scott gave the joint offer of $250,000 for 10% equity + a $50 royalty per unit until he gets his money back. Lori and Rashaun gave $250,000 for 12% equity, which was later changed to a $250,000 loan for 18 months for 10% advisory shares. The founders accepted Kevin’s offer and secured the deal.
Hero Covers Shark Tank Deal Table
| Shark(s) Name | Offer & Demand | Accepted? |
|---|---|---|
| Kevin O’Leary | $250,000 for 5% equity + $50 royalty per unit until he receives $250,000 back | Yes |
| Daniel & Kendra | $250,000 for 10% equity + $50 royalty per unit until they get their money back | No |
| Lori & Rashaun | $250,000 for 12% equity; later changed to a $250,000 loan for 18 months for 10% advisory shares | No |
Founders’ Backstory
Jordan Rubin and Cody Brdar are childhood best friends who have a passion for car culture, worked together, and formed Hero Covers to solve the common problem of car covers. Both have different talents; for example, Jordan used his expertise as a professional automotive photographer, on the other hand, while Cody has a digital marketing strategy, which helped them build their business smoothly. They noticed that car owners modified their classic cars for years just to hide them under plain and boring traditional covers.
They combined Jordan’s photography skills with stretch fabric, printed with high-resolution, photorealistic images that are the same as the car under the cover. This fulfilled the criteria of protecting the car as well as showing its beauty. This is the backstory that inspired them to create something that they always wanted as car lovers.
Hero Covers Shark Tank Pitch
Jordan Rubin and Cody Brdar came on Shark Tank and started their pitch by seeking $250k for 5% equity in their company, Hero Covers. They got the attention of the Sharks when they invited Bill Goldberg, a legend of wrestling, to join them. Bill ripped the car cover to reveal the pristine red sports car, which looked exactly like the cover. This shows that you can replicate your car cover exactly like your car to keep it in the showroom while the car is being protected. The Sharks were so impressed by the company’s lifetime sales of $7.5 million, which was built from the personal savings of $100,000. That’s why the Sharks gave them different offers.
Shark Questions, Negotiations, Discussion & Reactions
The Sharks liked the business model; that’s why they asked several questions to understand the model deeply. Kevin asked several questions. He was concerned about the manufacturing cost, how they sold it, their sales, and customer acquisition cost. The founders replied that they sell it for $745 per customized car.
They replied that at the beginning, the customer acquisition cost was $120, and now it is $45, which was impressive. The manufacturing cost is $240, including the print, cutouts, and delivery. This reply cleared all the doubts of Kevin and the members.
The Sharks were also concerned about sales. Jordan replied that they generated $7.5 million in lifetime sales and that their sales this year are $1.4 million, which was impressive.
After this, the Sharks started discussing and offering different deals to the founders. Kevin gave $250k for 15% equity; Daniel gave $250k for 15% with the royalty, and Lori and Rashaun gave the joint offer of $250k for 12%.
After negotiating, Kevin changed the offer to 5% equity + a $50 royalty per unit until he receives $250,000 back. Daniel and Kendra gave the joint offer of $250,000 for 10% equity + a $50 royalty per unit until he gets his money back. Lori and Rashaun gave $250,000 for 12% equity, which was later changed to a $250,000 loan for 18 months for 10% advisory shares. Because of their product, every Shark gave them an offer, and they accepted the deal from Kevin, Mr. Wonderful.
Why Some Sharks Said No
No one said no to the deal because everyone liked the product and was satisfied with the sales margin rate, manufacturing cost, and customer acquisition cost. That’s why every Shark gave them joint and individual offers. Even though Rashaun was a bit embarrassed that the guys were fighting with each other over a model. But no one said no to the deal, which shows the hype of the product. They secured the deal with Kevin for $250k for 5% + $50 per cover until he recovers his $250k.
Where To Buy Hero Covers and Product Features
Customers can customize their covers from their official website for under $745 per cover. They do partnerships with Hot Wheels, Mecum, Jeep, RAM, and Mazda.
This product has amazing features that differentiate it from boring traditional car covers.
- Stretch fabrics
- Photorealistic car cover
- Customized fitted cover
- Licensing availability
This adds new opportunities for Hero Covers in the future. Their collaboration helped them reach a huge audience instead of depending on one-on-one customer deals.
What Happened To Hero Covers After Shark Tank?
Their appearance on Shark Tank helped them reach a larger audience. This is known as the Shark Tank Effect. They secured the deal with Kevin, who is known as Mr. Wonderful, because of his way of dealing with the businesses in which he invested.
Even though they already had amazing sales before the show. They already have individual partnerships with Hot Wheels, Jeep, and Mazda.
But with the help of Kevin’s mentorship, they were working on different aspects that needed improvement. They already have huge social media recognition because of their viral content.
Conclusion
Jordan Rubin and Cody J. entered Shark Tank with the solution to the problem of car covers faced by car owners. They were seeking $250,000 for 5% equity. They mentioned that they invested $100,000 from their personal savings and got recognition when they customized the Lamborghini Aventador SVJ cover, which went viral in no time.
During the pitch, they invited Bill Goldberg to their brand, who was also their customer. They generated amazing sales, including this year’s $1.4 million, which impressed the Sharks.
That’s why the Sharks had different offers. But the founders were interested in partnering with Kevin. With the help of this partnership, they turned premium custom orders into a larger market by advertising their product through social media and Shark Tank.
With the help of Jordan and Cody’s dedication, they gained an amazing deal, huge social media recognition, and showed how a unique but simple idea turned into a powerful business plan. They are working to reach the next stage of their company’s growth.
